The story
Born from padel's
most spectacular shot.
January 2023: from an idea by Alex Melis, Por Tres is born — the first beer dedicated to padel and its third half.
Alex Melis, a padel lover who knew the beer market well, invented the brand inspired by the sport's most spectacular shot. The idea immediately won over two friends, Manuel and Marco, who joined the project: together they founded Por Tres SRL and registered the trademark internationally.
The most important point
always comes after.
The first beers came from a partnership with a local brewery and Edge Studio: around 3,000 bottles to test the market. The clubs fell in love with the brand and its remarkable shareability.
Then came the growth: from the first 15,000 units to 30,000, through events and tournaments across Italy — with interest starting to arrive from abroad too.
How it went
From the idea to the clubs
2023 — The idea
Alex Melis invents Por Tres, inspired by the «por tres», padel's hardest shot. With Manuel and Marco, Por Tres SRL is born.
The beginnings
With a local brewery and Edge Studio, the first ~3,000 beers are made to test the market. Clubs embrace the project at once.
The growth
From 15,000 to 30,000 units. Events, tournaments and social bring Por Tres across Italy — and beyond.
Craft, from Sardinia
Made well. The way you love padel.
A craft beer made with care, by people who love beer as much as they love the game. Hopped Golden Ale, 4.5% vol, unfiltered: fresh, easy-drinking, made for the third half at clubs across Italy.
Try it now